Over the past 125 years, GE has been ahead of the curve when it comes to making everyday tasks quicker and easier while creating an inclusive family experience. State-of-the-art technology combined with aesthetically pleasing appliances is the reason GE is a household name.
The Hub is the game-changing next step in the GE story, connecting families with the kitchen like never before. From controlling your appliances, to video chatting with family, to accessing recipes and interactive cooking lessons, the Hub is bringing families together and redefining the kitchen. It is a beautiful product with endless possibilities and applications.
Chronicle Cinema was tasked by our client, FCB, to create these spots for GE Appliances.